Exit on your terms.
Not the buyer’s.
We help B2B software founders secure premium valuations and achievable earn-outs - so you exit on terms that fairly reflect the sweat equity you’ve put in.
The M&A Challenge faced by Founders
Buyers Undervalue Your Business
Buyers focus on minimising risk and often overlook the strategic advantages, customer loyalty, and untapped potential of what you have built.
Earnouts Are Unachievable
Earnouts let buyers advertise attractive headline valuations while deferring payment. Unfortunately, most are never paid out as promised.
You'll Face M&A Professionals
Buyers have closed hundreds of deals. You're selling your life's work - likely for the first time. This experience imbalance may leave you exposed.
The result? Founders are leaving millions on the table.
E1 Advisory levels the playing field between niche software founders and the buy-side, helping you achieve the exit you deserve.
We’ve advised & acquired businesses on behalf of the largest companies.
Our Track Record
$4bn+
Total transaction value advised / acquired
30+
Years of combined M&A experience
80+
Software transactions completed
“E1‘s understanding of our business from the outset was incredibly impressive. It gave us full confidence as we entered the process. We were particularly impressed with the M&A team’s mathematical approach. I would highly recommend and hope to work with Dan & team again in the future”
Tony P, Former CEO of e-commerce marketplace platform
Get in touch
Even if a sale isn’t top of mind, we’re always open to connecting with founders of sucessful software businesses.