We offer a buyside perspective

For most founders, an M&A process is often a once-in-a-lifetime event. By contrast, investors and acquirers run transactions repeatedly, supported by dedicated teams and established playbooks.

This imbalance often leaves founders navigating complex negotiations and unfamiliar structures against counterparties who do this for a living.

We’ve seen this firsthand on the buy-side. We’ve negotiated aggressive terms on behalf of leading investors which resulted in Founders leaving significant value on the table. It didn’t feel fair to us.

We started E1 Advisory to level the playing field. To make our knowledge and expertise available to founders regardless of company size.

We offer a unique perspective that most advisors cannot - we’ve been on the buy-side.

We’ve led acquisitions of owner-operated businesses on behalf of the world’s biggest software investors, including Constellation Software, Banyan Software & Volaris Group.

On the sell-side, we've advised some of the largest software businesses through their exits, completing transactions from €100m to €2bn+.

We do not advise across industries - we focus exclusively on B2B software because we understand the business model deeply.

We know how investors view recurring revenue, retention & pricing. We recognise growth opportunities that may otherwise be overlooked, understand the risks that investors will flag, and know exactly how to mitigate them.