We Represent Founders
We’re a boutique M&A advisory focused exclusively on B2B software businesses under €20m revenue. Our mission? To provide institutional-grade advisory to founder-led businesses.
Why we’re different
We’ve Sat on Both Sides of the Table
We offer a unique perspective that most advisors cannot - we’ve been on the buy-side.
We’ve led acquisitions of owner-operated businesses on behalf of the world’s biggest software investors, including Constellation Software, Banyan Software & Volaris Group.
On the sell-side, we've advised some of the largest software businesses through their exits, completing transactions from €100m to €2bn+.
Why We Exist
Buyers Have an Unfair Advantage
We’ve seen this firsthand on the buy-side. We’ve negotiated aggressive terms on behalf of leading investors which resulted in Founders leaving significant value on the table. It didn’t feel fair to us.
We started E1 Advisory to level the playing field. To make our knowledge and expertise available to founders regardless of company size.
We’re Software Specialists
We do not advise across industries - we focus exclusively on B2B software because we understand the business model deeply.
We know how investor’s view recurring revenue, retention & pricing. We recognise growth opportunities that may otherwise be overlooked, understand the risks that investors will flag, and know exactly how to mitigate them.
100% Founder-Aligned
We are proud long-term partners. If a transaction doesn't make sense for you, we won't push it.
Our only measure of success is your overall outcome and we structure our engagement accordingly.
“At E1 Advisory, we’re committed to arming founders of successful software businesses with the M&A advice that they deserve”
Dan Gregory, Founder and M&A Lead
Get in touch
Even if a sale isn’t top of mind, we’re always open to connecting with founders of sucessful software businesses.