Go to market with optimal leverage
“We’ll talk to investors next year.”
Founders often wait for the ‘perfect moment’ to engage investors
By the time founders enter discussions with investors, they’re often approaching from a position of need - not strength.
Ironically, many of the things founders try to “fix” before going to market doesn’t actually improve valuation or succession planning - and can even distract from the factors that do.
In any case, there’s real value in keeping a live pulse on the market & understanding what your business could command today.